Caltrans Stormwater, “Protect Every Drop: Clean Water Starts With Clean Highways” Campaign

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Sagent developed and is currently executing the Caltrans, “Protect Every Drop: Clean Water Starts with Clean Highways” campaign. The campaign focuses on reducing stormwater pollution in and around more than 50,000 lane miles of the highway system and also addresses other pollutants found in highway stormwater that may originate from non-highway sources, such as pesticides and bacteria from natural sources. Since most Californians are unaware of stormwater runoff pollution, educating the public on key actions that they can take to prevent pollution is the heart of the campaign.

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