City of Sacramento Department of Utilities, FOG Campaign

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The City of Sacramento Department of Utilities (DOU) asked Sagent to provide communication services for their Fats, Oils, and Grease Customer Education Program. The goal of this program is to educate DOU’s customers regarding proper disposal of cooking fats, oils, and grease, also known as FOG.

Services included developing the program’s FOG campaign strategy, refreshing the campaign’s website, enhancing their social media plan, media advertising and collateral development.