Golden1 Center, Get Here Sac! Campaign
With Golden1 Center about to open, the City of Sacramento needed to prevent traffic gridlock around the Center. Sagent created the Get Here Sac! public outreach campaign to encourage visitors to use alternate transportation or plan ahead to reserve their off-site parking space. Our campaign included branding, creative development, paid media, partnerships, and strategies for social media and media relations. The Sacramento Bee summed up its success: “What happened to that traffic jam Golden1 Center was going to cause downtown? SACOG recognized the City’s success with a special award for regional collaboration.