Western Placer Waste Management Authority, Used Motor Oil Campaign
Western Placer Waste Management Authority (WPWMA) asked Sagent to provide public education and outreach services for their used motor oil and oil filter recycling grant program. The program aims to create awareness about how to properly recycle both used motor oil and oil filters, while encouraging Placer County residents to recycle their used filters.
The program included two oil filter exchange events where residents could receive a new motor oil filter in exchange for their used one. Sagent partnered with five Placer County O’Reilly Auto Parts stores to plan and execute these events.
Additional services to WPWMA included the development, design, and placement of media ads and distribution of flyers; social media strategy and content management; development and administering post-event surveys to evaluate the event and program’s successes.