Who We Are

Sagent is a Woman-Owned Business

Founded by industry veteran Anne Staines in 2004, Sagent (formerly ProProse) is an award-winning marketing and communications agency specializing in socially beneficial campaigns. Our team contracts with public agencies, nonprofit organizations and privately owned “companies with a conscience” throughout the state and region to create and manage campaigns that advance and enhance people’s health, safety and wellbeing. Offering a full-range of strategic and creative services, Sagent creates innovative and sustainable campaigns and programs that inspire positive social norm changes.

The firm began in Staines’ pool house in her backyard near Carmichael. The unique location reinforced a healthy, environmentally-conscious culture that included natural lighting and fresh air, a raised-bed vegetable garden for the staff, walkable streets for exercise breaks, and two golden retrievers. Outdoor patios served as meeting spaces which clients loved. But with growth and success ProProse and its staff of seven outgrew the 550-square-foot pool house. The challenge was finding a new location that allowed the unique culture to continue.

The solution was found in a historic building in midtown Sacramento on 21st between V and W Streets, on one-third acre – including a large backyard. Originally built in 1903 by Edward P. Howe, Jr. as a single-family home, the building is listed in the National Historic Registry as significant for its Colonial Revival Style with some Shingle-Style features. The original details of the home, mixed with bright, welcoming decor and furnishings have come to represent the team and family-oriented culture at Sagent.