Rachel Manke
Director of Strategic Public Relations
As Sagent’s Director of Strategic Public Relations, Rachel will develop and execute public relations strategies, manage earned media relations and strategy.
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Rachel joined Sagent in 2024 as a leading public relations expert with more than 25 years' experience in strategic guidance and direction on media relations programs for state, county and city government clients that increase awareness and drive behavior change on a wide array of public health and safety issues. She is well-versed in public-private partner collaborations and special events and activations aimed at public awareness and behavior change. Rachel has also worked with nearly every English language TV and radio network up and down California.
Rachel is responsible for developing and executing strategic PR plans. She oversees day-to-day program execution, handles budgets and timelines, and ensures that all PR efforts are on track and aligned with client goals. Through strategic outreach and effective communication, Rachel ensures the success of campaigns and strengthens Sagent’s client partnerships.
Rachel holds a Bachelor’s Degree in Journalism, with an emphasis in Public Relations, from CSU Chico.