Sagent
  • ABOUT
  • SERVICES
  • WORK
  • LET’S CONNECT
Sagent
  • ABOUT
  • SERVICES
  • WORK
  • LET’S CONNECT
Tahoe_Roads_Logo

The Challenge

Create an education and outreach campaign for road improvement projects in Lake Tahoe Basin to upgrade stormwater drainage systems. We needed to gain public support and shift target audiences’ perspective to see an inconvenient detour as a direct benefit to Tahoe and their lives.

Tahoe_Roads-Images
Tahoe_Roads-Images2
Tahoe_Roads-Images3

Our SAGE Approach

Sagent created and implemented a comprehensive and integrated outreach campaign that included a new refined logo and new campaign branding. The campaign tagline “Our Lake Says Thanks” reminds inconvenienced drivers that the roadwork is helping to protect Lake Tahoe water quality.

TR18-WEB-ADS-SEPT_Spanish-300x250
TR17-WEB-AD-300x250

The Results

  • Overwhelming community and stakeholder support for the highway construction
  • E-Blasts received an average open rate of 28.15%, 8% higher than industry average.
  • Delivered 1,064,804 impressions from the media campaign through radio, TV, and digital
  • Media added value of 162%.
  • Reached over 7,000 attendees at 15 in-person outreach events
  • Increased social media fans by 22%
TR_Outreach
Previous
Next
Sagent - marketing that matters
Bcorp Logo

Great marketing for the greater good.

©2025 Sagent Marketing. All rights reserved.

ABOUT

SERVICES

WORK

JOIN OUR TEAM


(916) 359-8316
info@sagentmarketing.com

2215 21st Street,
Sacramento, CA 95818
LET'S CONNECT
facebook linkedin Instagram

Privacy Policy