Caltrans

Results:

We achieved the following results:

• Negotiated substantial added value, including more than $3,590,000 from media partners and $300,000 from public/private partners.
• General market and Hispanic outreach plans that included more than 30 general market events reaching 100,000 people.
• Developed and coordinated safe driving education presentations to students at more than 50 high schools, reaching 40,000 teens.