Christa Wilkinson

Christa joined Sagent in 2017, starting as an intern before becoming a full-time team member. She has six years of experience in campaign media strategy, traditional, digital, and paid social media planning, negotiation, and placement. Working across diverse sectors, Christa crafts highly targeted and effective media campaigns that educate, raise awareness, and inspire people to action.

With exceptional attention to detail, communication, and collaboration skills, Christa plans and places paid media, tracks and measures progress, and reports results on statewide and regional campaigns. Skilled in reporting and interpreting analytics, she measures and tracks KPIs, relaying results for continual effectiveness evaluation and improvement.

Christa holds a Bachelor’s Degree in Communications Studies from CSU Sacramento.