CASE STUDY
CalABLE
"Dream. Plan. Achieve." Campaign.
Services Provided:
Multilingual Marketing & Advertising
Market Research
Digital Marketing
Search Engine Optimization (SEO)
Social Media
Email Marketing
The Challenge.
CalABLE wanted to raise awareness about their savings program for people with disabilities and increase enrollments. Our challenge was to resonate with adults with disabilities, families, and service providers, addressing their specific needs.
Our Approach.
We partnered with CalABLE to launch a digital-first campaign. Using search optimization, social media outreach, and targeted video ads, we made sure the message was accessible to every community. We emphasized empowerment, showing how CalABLE could help individuals save without sacrificing their public benefits.
The Results.
- Campaign impressions reached 23.4 million across multiple channels.
- 5,675 new accounts opened during the campaign.
- Website engagement soared with over 246,000 clicks.
- Email marketing achieved a 20% open rate, outperforming industry standards.
5,675 new CalABLE accounts opened from 2019 to 2021.
See the campaign in action.
